How to Localize Your App - Android & iOS App Marketing

App store Optimization is a multifaceted course of the place we have to excellent each side of our technique from key phrase optimization to conversion optimization. Particularly in case you plan on going massive and taking your app worldwide, localization and key phrase translation will not be steps which you could overlook.

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Though English is a extensively spoken language around the globe, we shouldn’t overlook that almost all of the world’s inhabitants are non-English audio system. So, it may be a good suggestion to salute them in their very own language.

You’re off the hook in case you are merely concentrating on the US market however everyone knows that you’ve got your eyes on the opposite markets, too. Due to this fact, as ASO Managers, you deserve the most effective App store Optimization instruments to help you in your efforts.

Translating each key phrase that you just encounter in your key phrase analysis could be a little irritating. It takes an excessive amount of time, an excessive amount of copy-pasting, and an excessive amount of effort however it’s a necessity. So, it might be wonderful if there was a straightforward manner, wouldn’t it?

As you might need guessed already from the headline, there’s. We launched the Key phrase Translation module final yr to lighten your burden. Now, you need to use it on all pages in our ASO Intelligence, supplying you with full energy over your entire key phrases.

Let’s take two apps which are shut opponents. We’ll analyze their approaches and show how one can localize your app to any market in seconds.

Let’s start by attending to know the opponents.

Well being & Health Apps Localization Instance

Freeletics and Keelo are two apps providing related providers and concentrating on the same consumer base. When that is the state of affairs, you need to hold in step together with your opponents. Localization will certainly assist your native app rankings, rising your app visibility in several markets.

In any other case, you merely let your competitor steal the customers which may have been yours.

As you possibly can see, whereas Freeletics is doing localization for Japan, Keelo isn’t. Freeletics has translated each its App Title and Subtitle. Nevertheless, localization isn’t restricted to listed key phrases.

As you possibly can see, in addition they localized their artistic belongings and descriptions with the intention to maximize conversion charges. This places Freeletics just a few steps forward of Keelo within the Japanese market. The distinction in ranking counts and class rankings converse for themselves.

Nevertheless, we will simply reverse this in 6 steps with our built-in key phrase. translation module.

Analyze your Competitor’s Localized Metadata

Let’s check out our opponents and see what they’ve been doing to enhance their ASO in Japan. As a way to try this we go to our Key phrase Spy software, select Japan, and activate the interpretation module. As you’ll discover, after we activate the interpretation function, each key phrase you see in several ASO instruments will mechanically be translated. You may merely add the key phrases of curiosity to your monitoring listing straight from the Key phrase Spy software with out the necessity for any exterior translation.

On this manner, we simply entry their localized metadata, can see which key phrases they’re rating for and the search rating of those key phrases.

This step offers an concept in regards to the search tendencies of Japanese customers as we see the search scores. With this knowledge, we will determine on the most effective key phrases that may enhance our natural app development in Japan.

Discover Extra Variations

First, we checked out our opponents, analyzed them, and took their best-performing key phrases. Now, we are going to discover extra variations to solidify our ASO sport in Japan.

So this time we go to our Key phrase Analysis software.

For a Well being and Health app, the primary key phrase that involves thoughts is health, proper? So we sort that in, and our Key phrase Analysis software brings us an inventory of variations for this key phrase. On this manner, we will discover long-tail key phrases that we might not discover on our personal.

As an example, We get to see some long-tail model key phrases reminiscent of フィットネス無料　(health free), フィットネスアプリ人気無料 (health app in style free), and フィットネスコーチ (health coach). We will additionally see some misspellings reminiscent of フィトネス and フイットネス.

As you realize, the longer the key phrase, the upper the obtain intention of customers. Together with such native key phrases can have a severe influence in your obtain numbers.

Discover New Key phrase Strategies

We’ve got began this to even the scores, proper? So what is healthier than seeing key phrases we don’t get ranked in any respect however our competitor does? Let’s go to our Key phrase Suggestion software for this.

As you possibly can see, our app Keelo doesn’t get ranked for these extremely in style key phrases in Japan, despite the fact that Freeletics is organically rating for. Particularly in style key phrases reminiscent of health and muscle coaching can considerably enhance our app visibility within the storefront.

As an example 筋トレ (Muscle Coaching), －ジム (Fitness center), 筋トレ無料 (Free Muscle Coaching) are all extremely in style key phrases which will rain downloads but Keelo isn’t rating in any respect for these. It may be a good suggestion so as to add these key phrases to our listing by clicking on the “+” button subsequent to them. By doing so we will monitor their efficiency simply.

See Your Competitor’s Huge Weapons

If we all know which key phrases deliver essentially the most downloads to our competitor, we will alter ours accordingly.

This time we’re going to soar on the superior facet of our ASO Intelligence and make the most of our Key phrase Intelligence.

Freeletics will get 25% of their complete downloads from the key phrases above. They’re rating within the high ten for these key phrases. Nevertheless, what’s extra vital for us because the competitor of Freeletics is that these key phrases have nice probability scores.

“Good end result”, “Digital Private Coach” and “Free Weight Coaching” all have 90+ probability scores. Due to this fact, we must always add them to our monitoring listing.

As seen, we have now already found 3 vital native key phrases, due to our Key phrase Intelligence.

Localize Your Metadata with Ease

Our Key phrase Optimization software permits us to decide on and take a look at in style key phrases in our app title and subtitle. On this manner, we will localize our metadata for a area the place we don’t even converse the language. Plus, we don’t must run forwards and backwards between our metadata and Google translate.

Monitor and Iterate

Localization by no means ends with translation. And identical to we do for English, we must always all the time monitor the efficiency of our key phrases, our place within the new market and iterate based mostly on the findings.

For this matter, our ASO Report will provide you with all the knowledge you want from rating distribution to evaluating key phrase efficiency by date. This manner you possibly can consider your outcomes and optimize your App store Optimization technique to achieve your cell consumer acquisition targets!

Join free to make use of ASO Intelligence immediately and enter new markets with confidence!