European app customers spent round $4.6 billion on the App Retailer and Google Play throughout Q3 2021 based on Sensor Tower, representing a 21% year-on-year enhance over the earlier 12 months.
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European app customers spent 21% extra on apps in Q3 2021
European spending accounted for 13.6% of world cellular app revenues in Q3 2021, exceeding $33.7 billion. By comparability, in Q3 2020 Europe accounted for round 13% of world shopper spending in cellular apps. Nearly all of spending was pushed by the App Retailer – $2.4 billion in gross revenues, an increase of 20%. Google revenues grew 23.5% to $2.1 billion.
General, the App Retailer accounted for 53% of consumer spending in Europe in the course of the third quarter with Google Play making up the opposite 47%. When it comes to downloads, app shops noticed 6.4 billion installs, down 3% from 2020. Whereas downloads on Google Play fell year-on-year, Apple Retailer downloads remained the identical.
The UK drove the best income in consumer pending at over $894 million, up 21.4%. It was adopted by Germany at $839.4 million, up 14.6%.
The UK represented the most important share of App Retailer income in Europe whereas Germany noticed a number of the highest revenues for Google Play. Russia noticed essentially the most downloads at 1.4 billion installs.
Among the many hottest app by way of revenues had been Tinder, Disney+, and YouTube. TikTok, WhatsApp, and Instagram topped the charts for European installs.
Now over to cellular video games, the place revenues had been 16.7% greater throughout Q3 2021 at $2.8 billion. Recreation downloads declined by 3.4% maybe as a consequence of lockdowns easing.
