lisa feng - Android & iOS App Marketing

Game ad Creatives: Try getting inspiration with ad strategies for hot Casual Games

November 19, 2021December 22, 2021 lisa feng

Hyper informal video games are cost-effective at a low threshold and primarily oriented towards huge markets in lower-tier cities and youngsters, so they’re actually appropriate as a springboard class for the buildup of capital and expertise by small and medium producers. Since 2018, the hyper informal storm has begun sweeping North America. By now, the…

App Marketing Insights

European app users spent 21% more on apps in Q3 2021

November 3, 2021December 22, 2021 lisa feng

European app customers spent round $4.6 billion on the App Retailer and Google Play throughout Q3 2021 based on Sensor Tower, representing a 21% year-on-year enhance over the earlier 12 months. Table of Contents European app users spent buy ios app reviews app keyword ranking google play store optimization tools European app customers spent…

News in App Markets

How cross-device advertising measurable as connected TV’s growth?

November 3, 2021December 22, 2021 lisa feng

As international Related TV (CTV) engagement will increase exponentially yr over yr — with CTV customers within the U.S. estimated to succeed in 213 million by 2023, per Statista — cell advertising and marketing analytics platform ASOWorld is increasing its CTV and Over The High (OTT) choices to incorporate Related TV Advert to Cell Measurement….

News in App Markets

Huawei packs a punch at HDC 2021 with the latest developer technologies and announcements

November 3, 2021December 22, 2021 lisa feng

HDC 2021 (Collectively!) occurred over the weekend, saying the newest HarmonyOS and HMS updates alongside devoted classes showcasing how builders can leverage new Huawei options – relive the weekend with Enterprise of Apps! Final weekend, the annual Huawei Developer Convention 2021 (HDC 2021) returned, advising builders on the newest {industry} tendencies and revealing thrilling bulletins…

News in App Markets

How were major app platforms affected by the iOS 14.5 update?

November 3, 2021December 22, 2021 lisa feng

The launch of iOS 14.5 was hailed as a reckoning for advert networks. Apple added new privateness options for iPhone and iPad customers to determine in the event that they needed to be tracked for promoting functions, which has diminished the worth of advert platforms that monitor customers. Table of Contents the iOS 14.5…

News in App Markets

Facebook outage proved beneficial for entertainment apps and Clubhouse

November 3, 2021December 22, 2021 lisa feng

Fb skilled a severe outage in early October that affected all of its apps. It lasted seven hours throughout which shoppers deserted Instagram, WhatsApp, and co. The outage was largely concentrated in North and South America and Europe given the timing it occurred at. Table of Contents Facebook outage proved beneficial for entertainment apps…

News in App Markets

Impact of Google Play policy updates on App Store Optimization

November 3, 2021December 22, 2021 lisa feng

In April 2021, Google introduced some vital coverage adjustments for app metadata and new tips for creatives. These updates involved “steering to enhance your app high quality and discovery on Google Play” (Android Builders) and got here into impact on September 29, 2021. On this article, we focus on: The various changes have been made…

App Store Optimization (ASO)

CTV apps: opportunities for marketers and developers

November 3, 2021December 22, 2021 lisa feng

The subsequent time you sit down in your lounge with your loved ones or pals, take a second and ask them to point out you the apps on their smartphone. Odds are there’s loads of linked tv (CTV) apps like Netflix or Hulu on their gadgets, and also you’re most likely all sitting in entrance…

App Marketing Insights