Medisafe, an app that will help you handle your drugs and prescriptions, is an glorious instance of how you should utilize ASO to develop your app’s visibility worldwide. The workforce at Medisafe has put numerous effort and time in localizing their app for his or her main markets, they repeatedly run a/b assessments to optimize their app itemizing in response to the most recent finest practices, and all the time replace the app to maintain updated with Apple & Google’s newest options, together with their newest function ‘darkish mode’. Subsequently, we had been very completely satisfied to see that Apple has featured this long-time AppTweak shopper within the At the moment Tab!
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Most entrepreneurs and publishers dream to have their app featured by Apple, however with greater than 2 million apps within the app retailer, the chance solely involves only a few.
As a direct results of the that includes, app downloads elevated greater than 850% globally! App downloads grew from on common 600 a day to 5800 on December 1st, the day of the that includes.
The increase in downloads is nonetheless solely very short-term. 10 days after the Featured Story appeared within the At the moment Tab, downloads are solely barely greater than earlier than.
2. Class rankings soared, reaching #1 place in 9 international locations
Because of the rise in downloads, the app’s class rating soared. The day after the that includes the app reached the #1 place within the Medical Class in 9 international locations; Germany, Austria, Belgium, Switzerland, Colombia, Ecuador, Mexico, Venezuela and the Netherlands. Solely class rankings in Macao didn’t appear to be impacted by the Story. At the moment the class rating remains to be greater in most international locations than earlier than the that includes
3. Impression on key phrase rankings is proscribed
Within the case of Medisafe the impression on key phrase rankings is just not as outspoken because the impression on class rankings. When using AppTweak’s Key phrase Motion function we don’t see many uncommon key phrase rankings, nonetheless we observed 2 developments:
- Within the international locations the place the app reached the primary place within the medical class we observed that the app began to rank on very common key phrases equivalent to ‘app’, ‘iPhone app’ or ‘free app’. Within the international locations the place the Story didn’t generate sufficient downloads for the class rankings to extend to the primary place, the app remained unranked for these key phrases. The app nonetheless solely ranked 2 days for these key phrases; on December third Medisafe was unranked once more.
- Generally we don’t see huge key phrase actions because of the that includes. Nevertheless after we dig deeper we observed that the app gained rankings on only a few, however very related key phrases. For instance:
- US: medical alert: #16 → #4
- DE: pille-erinnerung (tablet reminder): #3 → #1
- NL: medicijn wekker (medication alarm): #11 → #3
Though key phrase rankings will not be impacted on a giant scale, leaping to the highest 3 in your prime goal key phrases does have an effect on natural downloads.
4. Variety of app rankings tripled
When analyzing Medisafe’s rankings and critiques we do see an inflow in rankings because of the Featured Story. Typically a burst in impressions or downloads would possibly result in extra adverse critiques or rankings leaving a adverse impression on the typical star-rating. This isn’t the case for Medisafe. They’ve carried out a really considerate assessment technique. Not solely does the workforce reply to most if not all consumer critiques, the nice and the unhealthy. Additionally the event workforce carefully displays the consumer critiques and frequently releases updates primarily based on the consumer suggestions. This technique clearly paid off now the app was featured within the app retailer. The inflow of constructive critiques is predicted to have an enduring constructive impression on the app conversion price which in flip can impression key phrase rankings and class rankings.
How do you get your app featured within the app retailer?
“Sounds easy however our dev workforce delivers constant, high quality releases with updates that folks need. Do this and the constructive rankings will come, and other people will discover,” mentioned Brian Carr, Medisafe’s VP of Development. “You additionally wish to preserve aligned with the most recent iOS updates, so for instance, we launched a “darkish mode” model with iOS 13. Lastly, have in mind it isn’t sufficient to ask for App Retailer critiques, however to behave on them – we reply within the App Retailer to most if not all critiques, good or unhealthy and we’ve launched 33 new iOS updates up to now the previous yr primarily based largely on critiques. There’s nothing higher than turning a 1-star assessment right into a 5-star after a brand new launch addresses somebody’s suggestions.”
What’s the impression of a Featured Story? Within the brief time period, being featured within the app retailer has an amazing impression on app downloads and class rankings. Within the case of Medisafe, app downloads elevated greater than 850% globally and the app managed to occupy the highest charts within the medical class for a number of days. The impression on key phrase rankings is just not as outspoken, however the Medisafe app did acquire prime 3 rankings on a number of very related key phrases on the day of the that includes. The Featured Story additionally impacted consumer critiques as they greater than tripled in most markets a number of days after the that includes. The privilege of being featured within the app retailer solely involves only a few. Having a top quality app that’s continually up to date with consumer suggestions and Apple’s newest options is vital!