It’s possible you’ll intuitively imagine that app promo and preview movies on the app shops are in all probability higher than screenshots. We definitely really feel that approach…however we are a little bit biased.
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However are they, actually?
Effectively, we are going to allow you to determine. On this publish, we are going to spotlight apps which have nice screenshots. However we expect that the movies do a significantly better job of displaying individuals the true worth of the app.
1. SKY GUIDE: VIEW STARS NIGHT OR DAY
This app was a 2014 Apple Design winner and it has definitely seen its share of copycats. It truly is a well-designed app.
First, let’s check out the primary two screenshots that you simply see in iTunes. When you’ve got learn our weblog publish on the best way to create nice screenshots, these screenshots definitely observe the template.
The primary picture clearly reveals that it is possible for you to to see constellations which might be related to you and they are going to be displayed with a cool illustration within the background.
The second screenshot reveals all the info you could get about every star within the constellation (and presumably in regards to the constellation itself) in case you actually need to geek out on it. Let’s face it, in case you are downloading an app like this, you need to geek out.
Alright, that’s nice. However what different options are we not in a position to see in these screenshots? Effectively, let’s discover out…right here’s the present App Retailer Preview video:
As you may see, in 30 seconds, the video was in a position to spotlight 5 nice advantages of the app, whereas two screenshots had been solely in a position to present two options of the app. I personally thought that having the ability to see when an area station is overhead is basically cool.
2. JURASSIC WORLD™: THE GAME
This recreation is doing rather well on all three main app shops. It helps that the film has been effectively rated too.
OK, listed here are the screenshots. Once more, unbelievable graphics and the textual content banners inform us precisely what’s so nice about every screenshot.
Now right here is the present App Retailer video:
I feel you’ll agree that the video is way more efficient advertising and marketing instrument than the screenshots. The one factor on this video that can not be recreated in a screenshot is the dramatic mixture of the music, voiceover and graphics.
It actually helps viewers get excited in regards to the recreation.
…and in case you didn’t discover, we did this video.
3. MONUMENT VALLEY
Alright, let’s present the Google Play Retailer a little bit love. That is one other award profitable app and a few could argue that their screenshots aren’t superb.
I’d disagree. Listed below are the primary two screenshots:
True, it doesn’t have the weather of what would ordinarily be thought of to be nice screenshots, like textual content banners. However it does match with the model, which is minimalist and exquisite. I feel it does an amazing job of specializing in one of the best a part of the sport, the Escher-esqe graphics.
Nevertheless, the video offers you a significantly better thought of how the sport works.
Wouldn’t you agree?
4. JETPACK JOYRIDE
Now let’s step into the Amazon Appstore for a second. Right here is Jetpack Joyride, a recreation that has been highly regarded for Halfbrick Studios.
First the screenshots:
They showcase the wacky nature of the sport and so they spotlight the primary character. Each nice traits of screenshots.
Now let’s check out the video.
This video does an excellent job of organising the backstory of the sport. Granted, it isn’t significantly deep, however I feel that lots of people might relate to the primary character.
He’s a little bit bored and is in search of some pleasure. Sound acquainted?
Movies that may inform a narrative could have a significantly better probability of connecting with potential customers. Maintain that in thoughts to your subsequent video.
Lastly, let’s check out yet one more app…that isn’t a recreation. Flipagram does a very good job of utilizing very descriptive screenshots. The primary two just about inform the entire story.
…or do they?
Effectively, let’s check out the Android promo video…
The large query that most individuals could have earlier than watching this video is: “Why ought to I exploit this app as a substitute of Instagram?” What you can’t actually get from the screenshots is how way more inventive you may be on Flipagram, in comparison with Instagram.
You’ll be able to select your background music, playback pace and extra. The truth that it’s also possible to browse posts by subjects is one other good characteristic that I wouldn’t have picked up on within the first two screenshots.
You have got a restricted quantity of actual property in your app web page to get individuals to obtain your app. It may be robust to decide on between utilizing an app video or a screenshot within the #1 slot.
Clearly, the extra advanced the app, the extra a video helps. Not all apps will essentially profit from an app retailer video, however in case you have the assets to check the influence of a video, it is best to definitely do it.
Bear in mind, efficient App Retailer Optimization is all about testing a number of issues and measuring the outcomes. You could be pleasantly stunned with the outcomes. Learn how to measure? For Google Play, run retailer itemizing experiments. For iOS, you should utilize third celebration instruments like Splitmetrics and/or do a pre-post evaluation utilizing iTunes Analytics.
…and in case you do select to make use of a video, it may be straightforward to overlook an attractive “preview picture” to your video. Don’t overlook to incorporate a poster body (App Retailer) or a promotional body (Google Play on cell), so individuals need to watch your video.