Good! We already know that every one the hyperlinks that time to our utility can assist us each on the search engine optimization and ASO stage. The questions is… How will we generate hyperlinks for our cellular app or sport?
Table of Content
Listed below are the 9 methods to construct high quality hyperlinks and enhance the visibility of any app:
1. Hyperlink to your app out of your web site
It could appear apparent, however … Do you’ve gotten an internet site or a devoted touchdown web page to your app? If sure, embrace a hyperlink to your app or apps to this web page. The extra and higher hyperlinks your web site receives, the extra authority it is going to have and thus, extra authority shall be given to the apps linked from this website. In case you do not need an internet site to your utility… What are you ready for?
2. Social Media
Create profiles in social networks and hyperlink to your app or your web site (that, in flip, ought to hyperlink to your utility). You may create profiles on Fb, Twitter, Google+, Pinterest, LinkedIn, SlideShare, and so forth. Most of those hyperlinks are “nofollow”, but when we wish to have a wholesome “hyperlink profile”, now we have to have some nofollow backlinks. The “hyperlink profile” is the full set of hyperlinks that an app or area receives.
3. Media & PR
Create a press launch and ship it to common and specialised media. If you happen to’re fortunate, somebody will publish it, and with a bit extra luck, some media will embrace a hyperlink to your app. It’s a must to strive!
There are companies which can be answerable for most of these duties. If in case you have a funds, it could be possibility.
4. Sponsor an occasion
Sponsor or collaborate with an occasion in your sector and get a hyperlink from the occasion’s web site to your itemizing on Google Play Store or App Store. Occasion and convention web sites normally obtain media hyperlinks and have good authority.
5. Develop into a speaker at an occasion
Give a chat on the congress and get a hyperlink from the congress or occasion web site to your app. I’ve already talked about it within the earlier level, however the hyperlinks from occasion web sites are cool!
6. Write a visitor publish
Accomplice with different apps or web sites out of your sector, and write a visitor publish on their weblog. These posts normally embrace the hyperlinks to the writer’s web site or the applying itself. You may share your expertise in creating or managing the app, some progress hacks or fascinating knowledge about your app, to say a number of.
7. Create a spectacular infographic
Infographics current an awesome alternative to turn into viral, so when you put together an content material, crammed with knowledge, ideas and milestones, in a type of infographic, ensure to incorporate a hyperlink to your web site or itemizing. Folks and media are very prone to share this type of content material, and it’ll assist you to get extra mentions and backlinks.
8. Startup directories
Checklist your startup in AngelList, Crunchbase, Startupxplore, Startup Rating, and so forth. And get related prime quality backlinks to your web site or cellular app!
9. Purchase some backlinks (Black Hat search engine optimization)
I by no means suggest shopping for backlinks, however it’s one thing that you just (at your individual danger) can do… BTW, if you should purchase hyperlinks, it implies that there are folks promoting them… Simply search for that folks! It’s necessary to notice that this system is taken into account hyperlink spam (Black Hat search engine optimization).
The ideas of Black Hat search engine optimization and Black Hat ASO have sure similarities, however they don’t seem to be the identical. In future posts I’ll discuss extra deeply about Black Hat ASO! Which, by the best way, I don’t suggest beneath any circumstances.