Google Play reaches billions of Android customers in over 190 territories. Featured apps get a lift in app retailer impressions and, consequently, installs. So it is no shock that many app firms purpose to be featured within the Google Play Retailer. What are the steps you may take to get your app featured in Google Play? Let’s discover out.
Table of Content
Forms of Options on Google Play
Earlier than we begin, we must always go over the place you will be featured within the Google Play Retailer. There are three primary sorts of app options within the Play Retailer:
- Chosen by Google Play Workforce
Featured Widespread Apps on Google Play
Widespread apps will be featured in one of many 4 varieties:
- High Sport or App: Hottest apps of all-time
- High Grossing: Hottest grossing apps of all-time
- Trending: Apps exhibiting set up progress within the final 24 hours
- High Promoting: Apps and video games that generate essentially the most income, together with app purchases and in-app funds
Since Google Play separated video games and apps into completely different tabs, these featured spots exist throughout each classes. When you’re selling a cellular sport, you’ll solely be competing towards different video games. The identical goes for a cellular app. You’re solely competing towards non-game apps.
New and up to date apps will be featured in these spots:
- New Apps: apps gaining momentum that have been launched lower than 30 days in the past
- Not too long ago Up to date Apps: apps gaining momentum that have been up to date lower than 30 days in the past
Apps featured in new or just lately up to date sections are proven to Google Play customers within the For You part. They’re too separated on the umbrella stage by video games and apps. New apps have the possibility to realize speedy consideration by doing properly within the first few weeks after launch. After the primary month, apps can proceed to create hype by releasing frequent updates.
Featured Chosen Apps on Google Play
When the Google Play staff selects apps, they’ll be featured in:
- Featured: Chosen new apps
- Workers Picks: Rotating set of staff-selected apps
- Editors’ Selection: A number of the finest Android apps of all-time on Google Play
- High Developer: A number of the finest builders on Google Play
To get your app featured in these sections, you’ll have to develop an app that appeals to the Google Play staff. Getting a badge equivalent to “Editor’s Selection,” is massively useful to your app progress. It tells Android customers that your app is reliable and high-quality. This reduces the friction customers really feel when deciding to put in your app.
Get Your App or Cell Sport Featured in Google Play
Being featured in Google Play will not be pure luck. It takes work and strategic strikes to get to the highest spot. So what are you able to do to push your app into the highlight?
App Efficiency Must Be at 100%
Google Play considers app efficiency when rating apps. Apps that comprise too many bugs, persistently lag, or causes different usability issues for the customers, won’t be featured. Google doesn’t wish to promote apps that may produce client frustration or disappointment. By getting your app efficiency to be at 100% or near it, you improve your probabilities of being featured within the Play Retailer.
In your Google Play Console, there’s an Android Vitals dashboard. The primary vitals are crash fee, ANR fee, extreme wakeups, and caught wake locks. These are highlighted within the dashboard so you may immediately see what space must most enchancment and begin debugging straight away.
Observe Person Centric App UX/UI Design
One of many elements that present the Play staff that your app is gaining recognition is app utilization. You may push installs via natural strategies equivalent to App Retailer Optimization and paid methods like Google App Marketing campaign. However after you get these installs, you additionally have to hold your newly acquired customers. Rising person engagement will carry you nearer to being featured.
Once you apply user-centric app UX/UI design, you make sure that you develop a product to your viewers. You place your person within the heart of your design.
Any such design permits you to generate a person journey that’s not solely easy but in addition intuitive for the person. The intuitive design will increase person engagement as a result of it helps the person to take pleasure in utilizing your app. It turns into a nice expertise that folks will wish to come again to. Make a superb first impression by designing a welcoming and seamless app onboarding course of.
A simple approach to leap right into a user-centric design is by accessing person suggestions. Your app opinions and rankings are the right communication channel to collect informative suggestions.
Within the opinions, individuals will let you recognize what they like and don’t like about your app. Going via these, responding to them, and marking down every bug that’s reported and each function that’s requested will assist your app improvement roadmap immensely. You’ll know which fixes and what new options will fulfill your customers. You may then prioritize these.
And bear in mind apps who launch frequent updates have a greater probability of getting featured within the just lately up to date part.
Enhance App Scores
That brings us to the third level, bettering app rankings. Google won’t function your app if it has horrible app rankings. Individuals don’t wish to set up apps which have unhealthy rankings. It’s the tough fact.
There are numerous methods you may enhance your app rankings. Firstly, you need to ask customers to depart a ranking. Immediate your customers for an app ranking after they’ve achieved one thing in your app. They’ll be extra probably to provide optimistic suggestions after they’re feeling glad.
Secondly, reply to each person evaluation utilizing. That features each the optimistic and the crucial ones. Google noticed that builders who reply to opinions get a lift of +0.7 stars for his or her app ranking. Individuals wish to know their opinions matter. You do precisely that once you reply to their app retailer evaluation — Polish your communication by following these finest practices for responding to app person opinions.
Thirdly, launch frequent app updates. The higher you make your app, the upper your app rankings will probably be. Once you develop together with your customers in thoughts, you make the in-app expertise pleasing for them. Additionally, Google Play provides extra weight to app rankings to your most up-to-date app variations. In consequence, each time you enhance your app and launch an replace, you additionally enhance your app rankings.
Localize Your App and Implement App Retailer Optimization
Each Google Play storefront, or nation retailer, has its personal set of featured apps. That’s as a result of not each app is out there in each nation. Be sure that your app stands out by implementing localization and different App Retailer Optimization strategies.
Localization is the apply of translating your app retailer itemizing and app right into a area’s native language. It goes past translating simply your app description. The app screenshots in your retailer itemizing web page have to match the cultural preferences of the area. Individuals from completely different corners of the world reply otherwise to not solely textual content however pictures.
As well as, localization entails translating and implementing native key phrases. That is the place App Retailer Optimization comes into play. Translating key phrases will not be sufficient. It’s a must to perceive the cultural implications of your goal nation. You’ll find key phrases in a area’s native language utilizing the App Radar key phrase finder.
Individuals choose apps which are of their native language. That additionally means they’re looking out in Google Play utilizing their mom tongue. So by localizing your app, you get a lift not solely in Google Play rating but in addition in installs. This brings you nearer to a featured spot in that storefront.
Use Influencer Advertising and marketing and Media Consideration to Generate Extra Backlinks
Backlinks to your app is one other issue that Google Play considers when selecting apps to function. One approach to improve backlinks is to work with influencers and bloggers in your app’s area of interest. The opposite means is to get extra media consideration.
Influencer Advertising and marketing for Apps
Influencers who match your app area of interest have already captured your target market. By collaborating with them, you a number of the attain that your app has. However that’s not all.
Once you accomplice particularly with influencers who’ve blogs, you may construct up an arsenal of high quality backlinks. Ask the blogger to make use of your app and write up a evaluation, or provide you with one thing a bit extra artistic. Working apps, for instance, can accomplice with health bloggers for a month-to-month problem the place they log their day by day runs within the app after which recap the expertise on the weblog. Google will acknowledge the thrill that’s rising round your app on the web.
The all-in-one, relationship, pal discovering, and enterprise networking app, Bumble pushes influencer advertising campaigns that inform a narrative. They construct model consciousness, create backlinks, and achieve new customers concurrently.
Getting Media Consideration for Apps
Media is an effective way to construct hype and backlinks to your app. Earlier than you launch your Android app, ship out press releases to related on-line publications. Journalists get submissions on a regular basis. Guarantee your app stands out by molding an interesting story that they might be compelled to publish.
Do you’ve got an thrilling founding story? Does your app resolve an issue that has not but been solved? Does it disrupt a long-standing business? Is your app’s mission to be inclusive, or does it improve illustration for minority teams? These are just a few of the instructions your app’s story can go in.
For current apps, all hope will not be misplaced for media consideration. Attain out to the press when your launching in a brand new nation or releasing a serious replace. Simply bear in mind to construct that story.
Runtastic, the run tacker app by adidas, even has a complete press launch part on their web site. They make it straightforward for members of the press to seek out out what is going on on at Runtatstic.
Combine Google Expertise
Google is at all times releasing new tech that may be built-in into your app. Naturally, the Play Retailer options apps that make the most effective use of Google merchandise. It’s their app retailer, in spite of everything.
At Google i/O 2019, there was a slew of latest options that rolled out for Android app builders and publishers. And there’s no purpose to not use them.
For instance, Prompt permits you to give Google Play guests a sneak peek of your app. Out of your app retailer itemizing, customers can immediately play or have interaction with part of your app earlier than putting in it. This brings the attempt before you purchase mentality into the app world. Little doubt, builders who benefit from this are interesting not solely to extra customers however to the Google Play staff too.
One other Google Play function to make use of is Pre-Registration. There’s a complete part on the Play Retailer devoted to cellular video games and apps that folks can pre-register for. When your app lastly launches everybody who has opted in will probably be notified, which might push your cellular sport or app to be featured as a prime new app.
Sustain with the Seasons
The Google Play staff has been making an attempt to make the Play Retailer extra curated and editorial. They’re now that includes apps in particular sections for seasons and holidays. For the time being, they’ve a devoted part up for cellular video games who’ve updates correlated with the upcoming Valentine’s Day celebration.
When acceptable, which means it is smart to your app and matches your branding, schedule in modifications that associate with the seasons and holidays. You may carry additional consideration to your app and provides Google the possibility to exhibit your seasonal replace.
Get Your Android App Featured in Google Play Abstract
Securing a featured spot in Google Play will undoubtedly:
- Improve app and cellular sport installs
- Enhance your income
- Construct up model consciousness and hype
- Label your app as reliable and high-quality
- Set you up for additional app success
As you develop your app, put the methods we talked about to work and also you’ll be in a fantastic place to attain that function. Keep in mind to create an app that your customers love after which put it up for sale utilizing the suitable methods.