World in-game promoting firm Anzu has introduced it has prolonged its partnership with international video gaming large Ubisoft. The 2 have seen outstanding success in bringing dynamic adverts to hit PC racing title Trackmania and sandbox MMO Growtopia.
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Final 12 months, Ubisoft’s Trackmania carried out Anzu’s in-game adverts, which mix into the gaming surroundings, showing on 3D objects like roadside billboards and banners. Since then, Anzu has introduced a number of big-name manufacturers into the hit racing title, together with Samsung, Microsoft, American Eagle, and Vodafone, whose marketing campaign achieved astounding outcomes, together with a 176% carry in marketing campaign consciousness and a 20% carry in model consideration.
The collaboration premiered as a part of the DIGI1 by Gamevention on-line gaming conference. Throughout a 30-minute stay stream, 4 common streamers participated within the first-ever worldwide multiplayer streaming session of the yet-to-be-released, new model of Trackmania, full with the blended in-game Vodafone banner adverts powered by Anzu expertise.
Ubisoft helped present the world what in-game promoting inside a well-liked PC title seems like and what advantages it presents to each recreation studios and advertisers. The adverts had been additionally acquired exceptionally effectively by lots of Trackmania’s high gamers.
This led to the marketing campaign changing into acknowledged throughout the promoting trade and awarded bronze on the Deutscher Digital Awards and Extremely Counseled at The Drum Awards for Digital Industries 2021, the place Anzu was additionally awarded Greatest Tech Platform of the Yr.
On the partnership, Anzu’s CEO Itamar Benedy mentioned: “We’ve been on an unbelievable journey with Ubisoft. They had been one of many first massive studios to work with us on our PC providing after figuring out a chance to supply Trackmania followers a well-liked title, with in-game adverts that not solely praise the gameplay however make it extra practical. We’re thrilled about extending our partnership, and we sit up for bringing our blended in-game adverts to extra of Ubisoft’s premium titles”.