Skip to content
Android & iOS App Marketing

Android & iOS App Marketing

Step-By-Step guides and strategies, insights to market your mobile apps & games on App Store.

  • turn off idfa iphone
    GAMEE Launches Blockchain Mobile Gaming Platform Arc8 News in App Markets
  • sususs amongu
    Insomniac Games Celebrates the Release of the Spider-Man: No Way Home News in App Markets
  • Apple Store downloads
    European app users spent 21% more on apps in Q3 2021 News in App Markets
  • app promotion strategy
    League of Legends: Wild Rift Reaches $150M Milestone News in App Markets
  • HDC 2021
    Huawei packs a punch at HDC 2021 with the latest developer technologies and announcements News in App Markets
  • increase app installs
    Murka Acquires Mobile Deluxe, a Solitaire Game Studio News in App Markets
  • Facebook outage proved beneficial for entertainment apps and Clubhouse News in App Markets
  • iOS 14.5 update affected
    How were major app platforms affected by the iOS 14.5 update? News in App Markets
android app reviews

Family tracking app Life360 to acquire wearable location device Jiobit for $37M

Posted on February 9, 2022January 25, 2022 By Erika Holland

Widespread household monitoring app Life360 is investing in {hardware}. The corporate this morning introduced the $37 million acquisition of Chicago-based Jiobit, the maker of a wearable location system designed to be used by households with youthful kids, pets or seniors. The $37 million is primarily in inventory and debt, Life360 notes, but when sure efficiency metrics are met inside two calendar years following the deal’s shut, the deal worth might improve to $54.5 million.

 

Table of Content

  • Family tracking app Life360
  • buy cheap organic app installs
  • shopping app ranking
  • android app reviews

Jiobit would wish to take care of their present triple digit development charges over the subsequent two years to succeed in the complete earnout, Life360 says.

The Jiobit was first launched available on the market in 2018, primarily as a child and pet tracker. The small, light-weight system might be hooked up to gadgets children put on or carry, like belt loops, shoelaces and faculty backpacks, and appealed particularly to households who wished a method to observe youthful kids who didn’t but have their very own cellular system. Earlier this 12 months, the corporate launched an up to date model of the Jiobit ($129.99) that included a mix of radios (Bluetooth, Wi-Fi, mobile and GPS), in addition to sensors, together with an accelerometer/pedometer, temperature sensor and barometer.

The brand new antenna system was particularly designed to extend efficiency inside colleges, shops, excessive rises and different difficult sign environments. It additionally leveraged the attain of low-power, wide-area (LPWA) wi-fi networks so as to higher serve rural areas the place mobile protection is restricted and spotty. And the brand new system was waterproof (IPX8) as much as half-hour in as much as 5 ft of water and had an extended battery life.

Life360 envisions including the Jiobit to its present household security membership, permitting relations and pets with the system hooked up to point out within the Life360 cellular app’s map interface, alongside different relations. Life360’s paid customers (Premium members) would get a reduced Jiobit together with their subscription.

“We’ve lengthy wished to develop past the smartphone into wearable units, and Jiobit affords the market main system for pets, youthful kids, and seniors,” stated Chris Hulls, CEO and co-founder of Life360, in a press release concerning the deal. “With Jiobit, Life360 could be the market chief in each {hardware} and software program merchandise for households as soon as the deal closes. We are going to proceed to hunt out extra alternatives that would additional cement our place because the main digital security model for households,” he added.

San Francisco-based Life360 made a reputation for itself through the years as an app that folks love, however teenagers hate. In more moderen months, nonetheless, the corporate has been aware of teenagers’ criticism of being helicopter-parented with no freedom of privateness, by saying new options like “bubbles” that as an alternative enable the teenager to share a generalized location as an alternative of their particular whereabouts. Hulls has additionally repeatedly engaged with teenagers through TikTok, in a intelligent advertising transfer.

As of the tip of 2020, Life360 claimed greater than 26 million month-to-month lively customers throughout 195 nations. The corporate says it noticed Jiobit as a method to shortly transfer into a brand new market, whereas permitting its time and assets to be centered elsewhere.

Jiobit is bringing all 25 of its staff to Life360, together with CEO and co-founder, John Renaldi. Initially, it’ll proceed to function as a standalone firm in Chicago, however shall be built-in over time.

Finally, the plan is to transition Jiobit customers to Life360 members, which might give them entry to the corporate’s expanded options, together with driving security options, communications instruments, and extra.

The Jiobit units will stay cellular-based, however Life360 says it’s contemplating an integration with Apple’s Discover My as a backup system.

The acquisition continues to be pending the approval of the boards of the 2 corporations.

 

App Marketing Insights Tags:android app reviews, buy cheap organic app installs, shopping app ranking

Post navigation

Previous Post: Dating app S’More adds blurred video calling and launches in LA
Next Post: AT&T customers can play Batman: Arkham Knight through Stadia for free – here’s how

Related Posts

  • android store optimization
    You can now secure your Steam app with two-factor authentication App Marketing Insights
  • google play store search optimization
    How to Avoid Being Fooled by Data in Marketing Analytics App Marketing Insights
  • 5 Perfect Apps for the Bookhead in Your Life App Marketing Insights
  • IgTwit – Who Knew Social Media & Maps Went Well? App Marketing Insights
  • 7 Mobile App Development Trends For 2022 App Marketing Insights
  • buy android app ratings
    Consumers want more from their retail app experience App Marketing Insights

Archives

  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021

Categories

  • App Marketing Insights
  • App Store Optimization (ASO)
  • News in App Markets
  • Uncategorized

Recent Posts

  • 5 Perfect Apps for the Bookhead in Your Life
  • IgTwit – Who Knew Social Media & Maps Went Well?
  • 7 Mobile App Development Trends For 2022
  • Why You Should Use React Native for Mobile App Development
  • 9 Tips to Increase App Downloads
  • google play keyword research
    Design-Centered Meeting: Better Capture the Product Design Narrative App Store Optimization (ASO)
  • google play algorithm
    Impact of Google Play policy updates on App Store Optimization App Store Optimization (ASO)
  • play store search optimization
    What are custom store listings and how to use them? App Store Optimization (ASO)
  • buy cheap android app installs
    The Top Mobile Apps in September by Downloads and Revenue App Store Optimization (ASO)
  • google play store app search keyword
    Experts Recommended List Of Databases For Mobile App Development App Store Optimization (ASO)
  • ios promotional text
    ASO vs SEO – Which is Better for Your Business? App Store Optimization (ASO)
  • google play search ranking tool
    Facebook Adds New Certificate Courses in Marketing Analytics App Store Optimization (ASO)
  • buy app downloads and installs
    3 Ways to Market Your Game With the Help of Your Player Base App Store Optimization (ASO)

Copyright © 2023 Android & iOS App Marketing.

Powered by PressBook News WordPress theme