We not too long ago labored with Pangle on a report titled Puzzle Video games: Evaluating & Contrasting Japanese and Western Markets, which you’ll be able to obtain totally free right here. Because the title suggests, the report analyzes the puzzle sport market throughout East and West, specializing in the U.S., U.Ok., Japan, and South Korea.
Table of Contents
On this article, we are going to current some high-level findings from the complete report.
Puzzle Sport Revenues: A Notable Share of the International Cell Video games Market
Puzzle video games are seminal to the video games market. Most basic video games had been puzzle-based, and the core puzzle gameplay engaged gamers’ by testing their problem-solving abilities. Over the previous forty years or so, the puzzle style has advanced and located its dwelling on cellular.
The match-3 style, which is the most well-liked puzzle style on the platform, has spun out into varied revolutionary subgenres, which we cowl in the complete report. And cellular gamers are fortunately partaking with and spending on the puzzle style as a complete.
To that finish, puzzle video games accounted for $6.9 billion in cellular sport revenues in 2020 (by way of client spending, excluding advert revenues), representing 8% of final yr’s $86.9 billion cellular sport market.
As you’ll be able to see within the picture above taken from the free report, the U.S. accounts for the best share of those revenues ($2.0 billion), adopted by Japan ($1.2 billion) and China ($0.9 billion). Collectively, these three international locations account for greater than half of worldwide revenues for cellular puzzle video games.
Puzzle video games thrive on social engagement. These social points, coupled with confirmed acquisition and retention methods, preserve gamers retained on the style—within the East and West alike.
Notably, increasingly more puzzle video games are adopting hybrid monetization fashions, that includes a combination of in-app purchases, in-app promoting, and subscriptions. Annaka Tetsuya, Planner & Director of Translimit, not too long ago shared his ideas on hybird monetization for puzzle sport publishers:
“Puzzle video games are perfect for rising income by implementing hybrid monetization fashions, since they profit from a mix of each IAA and IAP monetization. Their LTV can be comparatively straightforward to extend, and the video games usually do properly all around the globe. We expect that hybrid monetization (utilizing IAA and IAP) will turn out to be increasingly more widespread shifting ahead, with loads of room for progress for cellular sport builders worldwide.”
Obtain the complete report to find success tales for monetization, retention, and acquisition.
Puzzle Sport Shopper Insights: Cell Gamers Are Most More likely to Have Performed a Puzzle Sport
Shopper Insights additionally level to the prevalence of puzzle video games. We requested cellular players which genres they performed on the platform up to now six months. As you’ll be able to see beneath, puzzle was the self-reported most-played style for the U.S., U.Ok., Japan, and South Korea.
We dive even deeper into our Shopper Insights within the full report. We discovered that puzzle video games are sometimes extra interesting to feminine players, however there are some variations between the gender splits in every market.
We additionally evaluate and distinction different demographics for cellular puzzle gamers, together with age, family earnings, work scenario, training, and extra. As you’ll uncover within the full free report, the U.S., U.Ok, Japan, and South Korea share loads of similarities but additionally some notable variations.
Highest-Grossing Puzzle Video games & Publishers: Google Play & iOS Spending
Lastly, the report appears on the style distribution throughout 2020’s high 50 highest-grossing titles on iOS and Google Play. As you’ll be able to see, puzzle video games account for a big variety of top-grossing titles within the West (e.g., U.Ok. and U.S.) whereas in South Korea and Japan, role-playing video games are extra dominant.
The above picture additionally reveals the puzzle video games among the many high 50 for every market. There may be loads of crossover between the markets, with Western publishers dominating within the U.Ok, U.S., and South Korea. However not in all places.
The Japanese market has extra of an urge for food for video games developed by native firms. Obtain the free report for contextual insights about writer income shares for high video games—in addition to a deeper have a look at every part coated on this article.
All in all, puzzle video games are clearly a world mainstay of the cellular video games market, and the style is full of alternatives for cellular builders throughout East and West alike.
Should you’d wish to be taught extra about our deeper player-engagement metrics and Shopper Insights round puzzle video games, attain out to us right here and we’ll provide help to remedy the puzzle of supercharging your technique.