This evaluation is predicated on a survey with greater than 21,000 avid gamers or viewers (aged 10-65) throughout North America, Latin America, and Western Europe. Study extra concerning the methodology right here.
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Round 80% of avid gamers throughout these areas usually eat or drink whereas enjoying video games. The share is even greater for viewers of sport content material on platforms like YouTube or Twitch, with 92% stating they usually eat or drink whereas watching game-related content material. This is smart as viewing is inherently extra passive than enjoying, permitting followers to multitask extra simply.
Within the article, we discover the kinds of meals and drinks which are hottest and the nuances between avid gamers and viewers in terms of consumption habits.
What Do Players Eat and Drink Whereas Enjoying?
As a part of our Gamer Shopper Insights analysis, we requested respondents what they eat and drink whereas enjoying. You may see the outcomes beneath.
- The highest three is constant throughout all areas. Salty snacks are most consumed by avid gamers whereas enjoying, adopted by mushy drinks and candy snacks.
- Players in Latin America usually tend to eat salty and candy snacks and mushy drinks in comparison with these in North America and Western Europe.
- Power drinks are hottest in North America, the house market of lots of the world’s largest energy-drink manufacturers.
- Beer is usually drunk by 24% of avid gamers aged 21 and over and is hottest in Latin America
Within the Shopper Insights survey, we additionally dive into motivations to play video games. We cross analyzed this with consumption habits to disclose clear variations between avid gamers who drink vitality drinks and those that drink beer. Taking a look at avid gamers over the age of 21, those that drink vitality drinks whereas enjoying usually tend to be motivated by competitors and pleasure than those that drink beer. This group is likelier to play for rest and to fill time.
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Increasingly more meals and beverage corporations are aiming to succeed in their viewers by way of activations in video games and esports. Understanding avid gamers’ consumption habits by way of Shopper Insights is already serving to lots of them to seek out success.
What Do Recreation Viewers Eat and Drink Whereas Watching Content material?
Viewing can be an vital a part of gaming for a lot of gamer personas, and each esports and normal gaming video content material supply a bevy of sponsorship alternatives for beverage and meals corporations.
Fortunately, throughout all three areas, sport viewers had been much more more likely to eat nearly each food-and-beverage class lined in our Shopper Insights (whereas viewing).
Once more, viewing is a extra passive method to interact with gaming, so the upper prevalence throughout the board isn’t any shock. Recreation viewers have extra alternatives to eat and drink whereas watching. In distinction, gamers are usually extra concerned (and have a controller or different enter of their arms!).
What we’ve lined on this article is simply the tip of the iceberg of Shopper Insights. Meals and beverage manufacturers are more and more seeing the worth of focusing on avid gamers—particularly in terms of resonating with hard-to-reach shoppers much less engaged with conventional media. And we’re proudly serving to them obtain their targets.