What had been probably the most searched phrases on the App Retailer in 2022? We checked out 6 of the biggest app markets (United States, United Kingdom, France, Germany, Spain, and India) to search out out which key phrases reached the best search volumes this yr.
Table of Content
- App Store Keywords of 2022
- buy android downloads and installs
- app store ranking service
- app review services
Hottest App Store key phrases outlined
The preferred key phrases are outlined as searches that obtained the best attainable search quantity scores in some unspecified time in the future in a yr. The amount rating is a quantity between 5 and 100, calculated and instantly obtained from Apple. The upper the search quantity, the extra fashionable the key phrase and the upper the frequency of searches for that time period on the App Retailer.
Prime 20 hottest App Store key phrases of 2022 (US)
The highest 20 most searched key phrases on the App Retailer modified fairly a bit from 2021 to 2022. Solely 6 key phrases that ranked within the prime 20 in 2021 nonetheless rank within the prime 20 in 2022: “instagram,” “snapchat,” “fb,” “tik tok,” “youtube,” and “messenger.”
Alternatively, some notable key phrases that misplaced their prime 20 reputation rankings this yr are “mario kart,” “zoom,” “amongst us,” “disney plus,” and “free video games.”
- snapchat
- fb
- tik tok
- wordle
- youtube
- roblox
- tinder
- fact social
- money app
- discord
- messenger
- netflix
- grindr
- spotify
- amazon
Hottest App Retailer key phrases throughout international locations
The next desk reveals the 20 hottest key phrases with the best search volumes recorded for the US, United Kingdom, France, Germany, Spain, and India.
| United States | United Kingdom | France | Germany | Spain | India | ||||||
| Key phrase | Max Quantity 2022 | Key phrase | Max Quantity 2022 | Key phrase | Max Quantity 2022 | Key phrase | Max Quantity 2022 | Key phrase | Max Quantity 2022 | Key phrase | Max Quantity 2022 |
| 100 | 100 | 100 | 100 | 100 | 100 | ||||||
| snapchat | 98 | snapchat | 100 | snapchat | 100 | snapchat | 98 | 94 | 95 | ||
| fb | 95 | fb | 96 | fb | 93 | 96 | tik tok | 90 | bgmi | 92 | |
| tik tok | 93 | wordle | 96 | tik tok | 93 | corona warn app | 94 | fb | 89 | snapchat | 91 |
| wordle | 92 | tiktok | 94 | tinder | 91 | covpass | 92 | hay day | 89 | fb | 89 |
| youtube | 92 | vpn | 94 | 91 | tik tok | 92 | tinder | 89 | free fireplace | 88 | |
| 91 | 92 | youtube | 90 | fb | 90 | telegram | 88 | youtube | 88 | ||
| roblox | 90 | youtube | 91 | conflict royale | 89 | tinder | 90 | conflict royale | 86 | telegram | 86 |
| tinder | 90 | roblox | 90 | netflix | 89 | youtube | 90 | netflix | 86 | pubg | 85 |
| fact social | 90 | tinder | 90 | telegram | 89 | netflix | 88 | spotify | 86 | google pay | 84 |
| 90 | love island | 89 | capcut | 88 | spotify | 88 | youtube | 86 | paytm | 84 | |
| money app | 88 | 89 | sweatcoin | 88 | foyer | 87 | salud andalucia | 85 | vpn | 84 | |
| discord | 88 | messenger | 88 | tous anti covid | 88 | 86 | 84 | amazon | 83 | ||
| messenger | 88 | new profile pic | 88 | messenger | 87 | telegram | 86 | capcut | 83 | mx participant | 83 |
| netflix | 88 | 88 | 87 | ebay kleinanzeigen | 85 | amazon | 82 | netflix | 83 | ||
| 88 | vpn free limitless | 88 | spotify | 86 | roblox | 85 | parchis | 82 | cellphone pay | 83 | |
| grindr | 87 | grindr | 87 | subway surfers | 85 | subway surfer | 85 | snapchat | 82 | whatsapp enterprise | 82 |
| spotify | 87 | netflix | 87 | tiktok | 85 | amazon | 84 | zara | 82 | 81 | |
| amazon | 86 | nhs | 87 | uber eats | 85 | db navigator | 84 | glovo | 81 | hotstar | 81 |
| 86 | spotify | 87 | waze | 85 | luca app | 84 | gmail | 81 | zomato | 81 |
Identical to within the US, the preferred key phrase searches within the different 5 markets modified fairly a bit between 2021 and 2022. In comparison with 2021, every nation has a minimum of 10 new key phrases within the prime 20 hottest searches.
Generic key phrases misplaced reputation on the App Retailer in 2022
In earlier years, probably the most searched key phrases in every nation had been sometimes model names; that is much more the case in 2022.
In 2021, there have been 19 searches for generic key phrases throughout the 6 markets, and every nation had a minimum of 1 generic key phrase rating within the prime 20. This yr, nevertheless, we rely a complete of solely 6 generic key phrase searches (among the many prime 20) throughout the 6 markets. The US, France, and Germany didn’t have any generic key phrases within the prime 20. Right here is an outline of the highest searches for generic key phrases throughout the 6 markets:
- USA – no generic searches
- UK – 3 searches: “vpn,” “new profile pic,” and “vpn free limitless”
- France – no searches
- Germany – no searches
- Spain – 1 search: “salud andalucia”
- India – 2 searches: “free fireplace” and “cellphone pay”
Professional Tip
The highest 20 hottest key phrases include many branded phrases. Utilizing opponents’ trademarked key phrases in your metadata might be tempting to drive a number of site visitors, however this isn’t allowed on the App Retailer (and never really useful to incorporate in your key phrase subject).
Courting apps dominate the preferred App Retailer key phrases
In comparison with final yr, the highest key phrases are dominated by relationship apps corresponding to “tinder” and “grindr.” Final yr, Bumble (US) was the one relationship app that ranked within the prime 20 throughout the 6 markets. This yr, 7 relationship apps are among the many prime fashionable searches, with every nation having a minimum of 1 relationship app rating within the prime 20.
COVID-related key phrases are much less fashionable in 2022
It’s attention-grabbing to notice that final yr there have been 6 COVID-related searches rating as the preferred throughout the 6 markets, whereas this yr there have been solely 3. For instance, “Tous Anti Covid” (ranked #8 in France in 2021) now could be now the thirteenth hottest search, whereas Corona Warn App (ranked #1 in Germany in 2021) now ranks #4 on the App Retailer. This might be as a result of international COVID-19 vaccination efforts this yr which have altered the trajectory of the pandemic.
An additional statement is that “Zoom” didn’t rank within the prime 20 searches for any of the 6 markets this yr, whereas final yr it ranked within the prime 20 for 4 of the 6 markets. This might be attributed to extra workers returning to workplace environments in a post-pandemic world.
General, the highest key phrases on the App Retailer proceed to be dominated by social media and networking apps, corresponding to ”instagram,” ”twitter,” ”snapchat,” “tiktok,” and “fb,” very like within the earlier yr.
Communication & gaming key phrases amongst prime searches in 2022
The second and third hottest classes of prime searches in 2022 are communication and gaming searches respectively. For communication searches, “WhatsApp” is the preferred search time period, rating within the prime 20 for every of the 6 markets. When it comes to gaming searches, “Roblox” is the preferred time period, rating within the prime 20 for the US, UK, and Germany. Video-related key phrase searches are additionally fashionable, with “Netflix” and “YouTube” each rating within the prime 20 searches for every of the 6 markets.
