You uploaded your superior app to the App Store. You adopted vital recommended app search optimization (ASO) methods. You be sure every little thing is ready the best means — out of your app identify to your app metadata.
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No 1. New apps launched
We all know that the competitors is already fierce within the App Store. Nevertheless, it turns into fiercer with the introduction of recent apps particularly if that app falls into the identical class as your app.
Right here’s one thing it’s good to be aware of: Apple has this tendency to assist new apps acquire traction. Apple could tweak a little bit of the algorithm to assist improve new apps’ visibility. Not solely that, however new apps are inclined to have higher visibility on key phrases like “greatest video games,” “new video games,” or “trending video games.”
With this in thoughts, it’s no surprise that some new apps can outrank much more established apps. So, if these new apps compete with the key phrases you goal, there’s a great likelihood that you just discover a new competitor it’s good to take care of.
No 2. Poor high quality app
As talked about above, if you publish a brand new app, the App Store offers you a brief increase that can assist you construct an viewers. This may occasionally final for a couple of days to weeks.
Now, right here’s the place the issue occurs. Should you revealed a low-quality app, your preliminary momentum gained’t final that lengthy and this will result in app rating dropped. These apps that don’t have what it takes to remain on prime of the rating will finally go down, together with their key phrase rating.
No 3. Change in class
Have you ever modified your app’s class currently? If sure, that may be a explanation for the drop in your app rating. When you’ve got already established your app in a sure class, you will have problem to get well your rating in case you modified it.
Furthermore, the App Store’s algorithm is designed to make use of classes to affiliate and group apps collectively. So, when you have chosen an irrelevant class, then your app could not simply be found anymore.
No 4. Black hat practices
No, it’s not one thing from RPG video games. Black hat is definitely a technique to cheat the system. It’s doing one thing dodgy and fishy simply to enhance your key phrase rating.
Within the App Store, there are completely different black hat practices which have already been found. App builders who’ve been caught doing black hat methods have been critically penalized.
For instance, some app builders attempt to purchase hundreds of downloads and good opinions so that they have a powerful launch week. Whereas others attempt to pay folks to offer their rivals destructive opinions and scores, thereby sabotaging their app rating.
Such practices ought to by no means be performed. Even in case you suppose you’ll by no means get caught, the App Store is an clever platform that can finally discover out what you’re doing.
So, don’t danger it. If ever you’re caught, you’ll certainly get decreased key phrase rating, decreased downloads, and minimized visibility. Worst of all, you or your app could also be banned eternally within the App Store.
Don’t let your app rating dropped
You simply learn the these causes your key phrase rating might need dropped. Fortunately, all of those causes could be addressed and solved. Step one is to easily establish them.
As soon as you realize the rationale your app rating dropped within the App Store, you must then have a greater concept of how one can regain the highest spot and proceed getting extra customers and downloads.