It’s no secret that Apple’s iPhone is king within the US smartphone market, with iOS-powered units taking over 50 p.c of the market. That stage of success tends to overshadow some other smartphone announcement within the US, just like the current Google Pixel 6 and Pixel 6 Professional launch.
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That hasn’t stopped Google’s smartphone ambitions although, and this launch is extra Apple-like than some other.
Why? As a result of this 12 months Google has finished a number of issues very otherwise. For a begin, that is the primary time a Pixel system has been powered by Google’s personal chips, the Tensor. Apple utilizing its personal A-series chips for the iPhone has helped it optimize iOS for on a regular basis use, so the possibilities of Google doing one thing related for Android is excessive.
Google can also be utilizing Apple’s advertising and marketing tips, with the Tensor claiming to be 80-percent sooner CPU efficiency and 370-percent sooner graphics energy than the Pixel 5. Word that they’re solely evaluating these states in relation to their earlier system and never the competitors. Yeah, iPhone does that too, yearly.
This 12 months Google additionally copied Apple’s pricing tiers. There’s the mid-range Pixel 6 at $599, then there’s the premium Pixel 6 Professional at $899.
Standard Pixel releases solely differentiated between the traditional and XL fashions with the display screen and battery measurement, however this 12 months the Professional mannequin will get an additional telephoto digital camera, a greater display screen with larger decision, larger refresh price, and smaller bezels, a 512GB storage possibility, and extra RAM at 12GB vs 8GB on the bottom mannequin.
Sounds fairly acquainted for anybody who pays consideration to iPhone variations between the traditional and Professional fashions.
Then there’s the gross sales mannequin. Certain, you might purchase your Pixel 6 by way of your provider as regular, however Google additionally has a subscription mannequin, known as Pixel Move, that provides you the telephone and a number of Google companies for one low month-to-month price.
Apple has the same plan for its companies, Apple One, however the handset isn’t a part of the deal, so Google might rating some large factors right here. Pixel Move additionally provides you free Most well-liked Care for 2 years, a $7-per-month system safety plan.
It’s essentially the most Apple-like smartphone launch we’ve seen from Google. Heck, it’s essentially the most Apple-like smartphone launch we’ve seen from any Android producer. Nonetheless, launch day advertising and marketing is one factor, after-sales customer support is one thing else.
Google hasn’t had monitor file of truly caring about their prospects as soon as they grow to be prospects, with offshore customer support facilities and scripted responses. If Google is de facto critical about being an Apple contender, it wants to repair the after-sales portion of its enterprise.